If you’re interested in getting started in social media marketing – LinkedIn is a great place to start.

LinkedIn (watch the video) combines the professionalism of a company website with the interaction of a social media profile, which makes it a great way to:

• Reinforce your reputation. LinkedIn is a fantastic way to share your story, develop trust and subject-matter authority through updates and customer recommendations.
• Generate leads and referrals. Your LinkedIn activity will show other professionals that you value and participate in business communities, and positively signals your company’s comfort with technology and emerging trends.
• Showcase your services and communicate what you have to offer. Your services can be endorsed and recommended by others, furthering your credibility.